{"title":"New Arrivals","description":"\u003cp\u003eDiscover the latest additions to Khadi, including new Ayurvedic hair and skin care favorites.\u003c\/p\u003e","products":[{"product_id":"hair-natural-hair-color-berlin-blonde","title":"Berlin Blonde","description":"\u003cp\u003eWhen the August sun rises over Berlin, the sleepy city is bathed in soft, matte light. This unique summer ambiance is captured in our limited edition Berlin Blonde – a tribute to Berlin’s individuality, inspired by rebellious energy and bold confidence.\u003c\/p\u003e\n\u003cp\u003eBerlin Blonde is slightly cooler and ashier than Medium Blonde—a modern, urban blonde with a subtle hint of concrete that shifts your natural hair color to a cooler tone.\u003c\/p\u003e\n\u003cp\u003ekhadi Berlin Blonde wraps around your hair like a luxurious gloss, enhancing the color while nourishing, strengthening, and protecting from root to tip with our Ayurvedic formula.\u003c\/p\u003e\n\u003cp\u003eThe secret of our hair colors lies in the intense pigmentation of Ayurvedic ingredients. We harvest plants only once a year, at peak pigment potency, using only the finest hand-selected parts, ground into ultra-fine powder.\u003c\/p\u003e\n\u003cp\u003eUnlike conventional hair color, which swells the cuticle for pigment absorption, khadi Natural Hair Colors coat each strand like a protective layer. Ayurvedic care revitalizes rather than damages, for healthy beauty you can see and feel.\u003c\/p\u003e\n\u003cp\u003ekhadi Berlin Blonde is 100% plant-based, free from additives and harmful chemicals.\u003c\/p\u003e\n\u003cp\u003eThe package includes detailed instructions, the color powder, a cap, and gloves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip from the ColorCrew: \u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eWe don't recommend using khadi Berlin Blonde on chemically bleached hair; please contact our ColorCrew for more instructions. \u003c\/strong\u003eBerlin Blonde should not be used without pre-pigmentation, such as ColorPrep, on chemically bleached hair. The shade is perfect for toning down and neutralizing overly warm blonde tones. It can also help beautifully correct overly bright copper shades. The final color result depends on your starting hair color: It ranges from an ashy beige-blonde to a muted, deep blonde.\u003c\/p\u003e","brand":"khadi USA","offers":[{"title":"Default Title","offer_id":49398930080087,"sku":"KH-PHF-21-XX","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/5215\/0359\/files\/240702_PHF_BerlinBlond2_c23fe2ed-c654-45c2-a7d4-2b7d870518c1.jpg?v=1757669827"},{"product_id":"aperored","title":"ApéroRed","description":"\u003cp\u003eApéroRed – as vibrant and multifaceted as a fresh Aperitif.\u003c\/p\u003e\n\u003cp\u003eLike the red-gold shimmer of a L'Apéro at sunset, ApéroRed unfolds its color nuances in a fascinating interplay. Immediately after rinsing, it glows in vibrant, flowing red tones – warm, radiant, and full of energy.\u003c\/p\u003e\n\u003cp\u003eBut then the transformation begins: Within 48 hours, ApéroRed unfolds a magical depth. The luminous warmth gives way to a cooler, more elegant red that shimmers gently and subtly – as if the evening sky had transformed from fiery orange into a moonlit crimson.\u003c\/p\u003e\n\u003cp\u003eThe Ayurvedic plant extracts in this color are more than just pigments – they are a magical combination of plant pigments and conditioning agents. They envelop each hair with a silky shine and strengthen it from within. Strictly following our quality principles, we harvest our plants only once a year – precisely when their pigments have reached their peak potency. We select only the finest, hand-picked plant parts, avoiding stems and stalks. These are then ground into an ultra-fine powder using a state-of-the-art process.\u003c\/p\u003e\n\u003cp\u003eUnlike synthetic hair dyes, which use oxidizing agents to swell the hair and open the outer cuticle for the pigments, in khadi herbal hair dyes, the pigments envelop each individual hair like a protective glaze. Thanks to the Ayurvedic nourishing power of our ingredients, the hair and scalp are intensively nourished during the coloring process and gain new vitality.\u003c\/p\u003e\n\u003cp\u003eThe result: healthy hair, vibrant color, and radiant beauty.\u003c\/p\u003e\n\u003cp\u003eAs with all our herbal hair dyes, the color result depends on your original hair color. ApéroRed shines particularly intensely on gray, very light to medium blonde hair, where it can unfold its full expressiveness. On darker base tones, it remains more subtle – a fleeting hint of red that glows in the light like a secret promise.\u003c\/p\u003e\n\u003cp\u003ekhadi ApéroRed is 100% plant-based and free from additives and harmful chemicals. Inside the packaging, you'll find detailed instructions, the color powder, a cap, and gloves.\u003c\/p\u003e\n\u003cp\u003eLet your hair speak the language of this color – with the vibrant elegance of ApéroRed.\u003c\/p\u003e","brand":"khadi USA","offers":[{"title":"Default Title","offer_id":51570221220183,"sku":"KH-PHF-22-XX","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/5215\/0359\/files\/aperored_new_size_08b88261-9d1a-489e-b543-47daed36d37a.jpg?v=1757670075"},{"product_id":"shatavari-nourishing-nail-oil","title":"Shatavari Nourishing Nail Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ekhadi Ayurvedic Nailcare Shatavari\u003cimg\u003e\u003c\/p\u003e","brand":"khadi USA","offers":[{"title":"Default Title","offer_id":52279314153815,"sku":"KH-NOE-1-XX","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/5215\/0359\/files\/KH-NOE-1-XX_khadi_front_ShatavariNailOil_001.jpg?v=1764804215"},{"product_id":"hydrating-face-serum","title":"Hydrating Face Serum","description":"\u003cp\u003eJust as the peacock confidently displays its graceful colors, the Mayura Glow Serum makes your skin glow and gives you a feeling of inner balance, beauty, and vibrant radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDouble action for radiant skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe khadi Mayura Glow Serum combines the power of modern beauty science with millennia-old Ayurvedic wisdom. The fine-molecular hyaluronic acid complex instantly provides intense hydration, radiant luminosity, and a plump, revitalized feeling. At the same time, the powerful herbal elixir of ashwagandha, aloe vera, and hibiscus works deep within the skin, providing lasting moisture and restoring its natural balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe centerpiece: The powerful Mayura Elixir.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt the heart of this luxurious skincare line lies the time-honored Mayura Elixir – a highly concentrated Ayurvedic herbal extract that unfolds its full potency through gentle, low-temperature simmering. Shatavari, Vidari, and Ashwagandha nourish the skin from the inside out, promoting cell proliferation and protecting against premature aging. Aloe vera and hibiscus provide intense hydration, soothe, and support the healing of rough skin. The lotus flower extract has anti-inflammatory properties and gives your skin a radiant, clear, and harmonious appearance. Complemented by chia seeds, licorice, and beetroot, the serum offers effective protection against oxidative stress and promotes skin suppleness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe beauty of the peacock for your skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMayura Glow Serum visibly plumps the skin, smooths fine lines and wrinkles caused by dryness, and gives you a youthful, fresh glow. It strengthens the skin barrier and reduces transepidermal water loss, resulting in a silky, healthy, and radiant complexion. 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Amla, one of the most potent natural sources of vitamin C, revitalizes the skin and protects it from environmental stressors. Ashwagandha and chamomile have a balancing and anti-inflammatory effect, while Rosa centifolia, chia seeds, and almond oil provide the skin with moisture, elasticity, and an even complexion.\u003c\/p\u003e\n\u003cp\u003eThe included retinal complex, a highly effective, natural vitamin A derivative, promotes the production of procollagen and hyaluronic acid – for instantly visibly smoother, firmer skin and a refined complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe wisdom of the elephant in every drop.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGentle as a protective touch, powerful as a silent companion: The Haathi Smooth Serum is inspired by the patient, calm strength of its spirit animal, the elephant. It offers you a deeply nourishing ritual of inner and outer renewal – day after day.\u003c\/p\u003e\n\u003cp\u003eParticularly beneficial for: dryness and feelings of tightness, mature or stressed skin in need of regeneration.\u003c\/p\u003e\n\u003cp\u003ekhadi stands for the highest natural purity: Our serum contains only natural, certified ingredients – free from anything that could burden your skin.\u003c\/p\u003e","brand":"khadi USA","offers":[{"title":"Default Title","offer_id":52624143876439,"sku":"KH-FSE-6-XX","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/5215\/0359\/files\/KH-FSE-6-XX_front_khadi_haathi_smooth_serum_006.jpg?v=1769205781"},{"product_id":"anti-aging-face-serum","title":"Anti-Aging Face Serum","description":"\u003cp\u003eThe khadi Ayurvedic Singh Power Serum is a highly effective anti-aging lifting serum that visibly firms mature, dry, and stressed skin, restoring its vitality. 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The integrated, highly potent caffeine complex immediately stimulates the skin's microcirculation, providing a noticeable lifting effect. The khadi herbal elixir of centella, amla, and moringa has a lasting smoothing effect, promotes collagen production, and gives you firm, rejuvenated skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeel the power of the lion – with every application.\u003c\/strong\u003e\u003cbr\u003eThe Singh Power Serum is the lion among anti-aging serums. It strengthens, nourishes, and revitalizes your skin – for a vibrant, youthful, and radiant complexion. Fine lines and wrinkles appear visibly softened, while highly effective antioxidants neutralize free radicals and intensely moisturize the skin. This effectively inhibits the natural breakdown of collagen and elastin, thereby improving the skin's elasticity, firmness, and radiance. Singh Power absorbs particularly quickly, rebuilds the skin from within, and leaves it feeling silky and revitalized – all without synthetic additives.\u003c\/p\u003e\n\u003cp\u003eLike khadi products, this serum is made from 100% natural, vegan, and certified ingredients. It is particularly suitable for mature, sagging, or stressed skin.\u003c\/p\u003e","brand":"khadi USA","offers":[{"title":"Default Title","offer_id":52624271507799,"sku":"KH-FSE-5-XX","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/5215\/0359\/files\/KH-FSE-5-XX_front_khadi_singh_power_serum_006.jpg?v=1769207811"},{"product_id":"purifying-face-tonic","title":"Purifying Face Tonic","description":"\u003cp\u003e\u003cstrong\u003eLike a breath of ocean on your skin.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eWith gentle ease and intuitive strength, the dolphin traverses the depths of the sea – a symbol of purity, clarity, and inner balance. Inspired by this weightless grace, the khadi Ayurvedic Susu Pure Balancing Tonic unfolds its clarifying effect. The tonic restores your skin to its natural balance, bestowing calm, freshness, and radiance. Furthermore, it optimally prepares your skin for the Susu Pure Serum, allowing its active ingredients to penetrate deeply. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClarity \u0026amp; balance for your skin – inspired by the spirit animal dolphin.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eOur balancing, deeply penetrating face infusion spray is more than just a refreshing toner – it's a skincare ritual based on Ayurvedic principles that reduces impurities, soothes the skin, and balances sebum production. The unique combination of Ayurvedic herbal essences with Roman chamomile, sage hydrosol, and plant-based moisturizers provides renewed clarity, refines the complexion, and reduces excess sebum – without drying out the skin. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAyurvedic plant power for profound lightness.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula, alongside Ayurvedic herbal essences, is fine sage hydrosol, known for its clarifying, antibacterial, and anti-inflammatory properties. Combined with glycerin, it creates a light, hydrating texture that leaves the skin supple and retains moisture for a long time. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA balance of Ayurveda and modern active ingredient skincare.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eLike all khadi products, the Susu Pure Balancing Tonic is 100% natural, vegan, and free of synthetic additives. It is especially suitable for combination, oily, or blemished skin that needs balance, soothing, and a clear, radiant complexion. \u003c\/p\u003e","brand":"Khadi USA","offers":[{"title":"Default Title","offer_id":52671822692695,"sku":"KH-FSP-8-XX","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/5215\/0359\/files\/KH-FSP-8-XX_front_khadi_susu_pure_spritz_006_c652bd51-fec3-402e-8ed8-6eb8a95921e7.jpg?v=1769712106"},{"product_id":"hydrating-face-tonic","title":"Hydrating  Face Tonic","description":"\u003cp\u003e\u003cstrong\u003eLike gentle morning dew on your skin.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eGentle as a soft flutter of wings, graceful as a peacock in the morning light: The Mayura Glow Tonic is inspired by the peacock – a symbol of beauty, dignity, and inner balance. It accompanies you in a ritual of refinement and renewal, gently illuminating your skin and your being – day after day. Whether used to prepare for the Mayura Glow Serum or as a refreshing skincare step in between, this tonic envelops your skin like a delicate veil of moisture, leaving it clean, plump, and radiant – as versatile and captivating as the iridescent plumage of the peacock. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe beauty of the peacock for your skin.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eMayura Glow Hydrating Tonic – the sublime beauty of the peacock for a complexion full of harmony and radiance. The peacock, Mayura in Sanskrit, is the khadi spirit animal of this hydrating face infusion spray. It represents purity, elegance, and constant renewal. This tonic bestows precisely these qualities upon your skin when it craves moisture, radiance, and renewed energy. Mayura Glow Tonic optimally prepares the skin for the application of the Mayura Glow Serum, allowing the valuable Ayurvedic active ingredients to penetrate deep into your skin. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAyurvedic plant power for radiance\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eAt the heart of this tonic is an Ayurvedic herbal and floral distillate with rose and bitter orange. Simultaneously, glycerin binds moisture deeply, leaving skin supple and strengthening its resilience. The sage hydrosol soothes irritations, provides antioxidant protection, and safeguards the skin barrier – even for sun-damaged skin. With every use, your skin is plumped, refreshed, and regains a youthful radiance. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAyurveda combined with modern skin science.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eLike all khadi products, the Mayura Glow Tonic is 100% natural, vegan, and free of synthetic additives. It is especially suitable for normal, dehydrated, and dull skin – and for anyone who wants a visibly even glow. \u003c\/p\u003e","brand":"Khadi USA","offers":[{"title":"Default Title","offer_id":52672081690967,"sku":"KH-FSP-7-XX","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/5215\/0359\/files\/KH-FSP-7-XX_front_khadi_mayura_beauty_spritz_006.jpg?v=1769712999"},{"product_id":"regenerating-face-tonic","title":"Regenerating Face Tonic","description":"\u003cp\u003e\u003cstrong\u003eLike a power spot for your skin.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eGentle as a protective touch, powerful as a silent companion: Haathi Smooth Tonic is inspired by the patient, calm strength of its spirit animal, the elephant. It offers you a deeply nourishing ritual of inner and outer renewal – day after day. The khadi Haathi Smooth Regenerating Tonic is a facial spray with an Ayurvedic herbal infusion that provides your skin with soothing moisture and protective nourishment, while supporting natural regeneration.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA deep sense of grounding – inspired by the spirit animal elephant\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eHaathi Smooth Regenerating Tonic perfectly complements our Haathi Smooth Serum and forms the first step in a holistic skincare ritual – soothing, firming, and balancing. Like its spirit animal, the elephant, the tonic works through its quiet power: deep, powerful, and gentle all at once. Its plant-based formula helps to balance your skin microbiome, stabilize the skin barrier, reduce redness, and harmonize stressed skin. At the same time, it protects against damaging environmental influences, provides lasting hydration, and optimally prepares the skin for the serum, allowing the active ingredients to penetrate deep into your skin. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAyurvedic plant power for visible regeneration\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eAt the heart of our tonic is the khadi Haathi Elixir – an Ayurvedic medicinal herb extract, gently simmered and stirred using a traditional method until its plant power is fully developed. The Punarnava, which it contains, reduces inflammation, swelling, and redness. Licorice has an antioxidant and soothing effect. Amla, a natural source of vitamin C, protects against oxidative stress and promotes procollagen synthesis. Ashwagandha, Shatavari (also known as asparagus), and chamomile strengthen the skin barrier, have anti-inflammatory properties, and promote your skin's inner balance. The formula is further enhanced by moisturizing glycerin, which keeps the skin supple and protects against transepidermal water loss. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA tonic that combines science and Ayurveda.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eLike all khadi products, Haathi Smooth Tonic is 100% natural, vegan, and free of synthetic additives. 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Singh Power Tonic is more than an invigorating facial toner: it is an Ayurvedic infusion spray that gently yet powerfully energizes and strengthens your skin. The Ayurvedic active ingredient composition tones, soothes stressed skin, and sustainably improves its elasticity and firmness. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor the timeless beauty of your skin – the majestic power of the lion.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eThe lion – Singh in Sanskrit – is the khadi spirit animal of our Ayurvedic Anti-Aging Facial Spray. It represents strength, self-confidence, and a serene presence – qualities that your skin can also reflect when nourished, protected, and revitalized. Thanks to its plant-based active formula, the tonic helps firm and tighten your skin. At the same time, it deeply hydrates your skin and serves as the essential preparation for the Singh Power Serum, allowing its active ingredients to penetrate deeply into your skin. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAyurvedic plant power for sustainable anti-aging effects.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eThe Singh Power formula harmoniously combines traditional Ayurvedic science based on medicinal herbs with modern skin research. At the heart of the tonic is our khadi Elixir – an Ayurvedic herbal essence gently simmered and stirred using a time-honored method until the maximum potency of the plants is released. Aloe vera and amla provide deep hydration, while cumin, guduchi, and shankhapushpi stabilize the skin barrier, soothe irritations, and strengthen the skin's natural defenses. The antioxidant properties of the herbs protect against free radicals and prevent photoaging. 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